Free Webinar: Upselling Commercial Decor

This Commercial Decor Upselling webinar is designed to help you identify opportunities, position premium products with confidence, and increase order value while helping clients achieve show-stopping results. Whether you’re working with a city, a shopping center, a private venue, or a professional installer, this program gives you the tools to elevate their displays and their expectations.

This free ZOOM webinar presented by Christmas Expo will be Thursday, September 25 at 8pm ET. Register now at:
https://us06web.zoom.us/webinar/register/WN_bgOqzCDsRHa9hdiQ_RRIAg

Presenters: Grant Sonju and Jim Hardaway, Novelty Lights

Grant brings decades of international experience delivering high-impact decor solutions to airports, shopping centers, municipalities, and theme parks. As a former Business Development Manager at American Christmas, he oversaw large-scale commercial installs from concept to completion. He’s a seasoned speaker at global trade events like IAAPA and RECon and previously led business operations across Asia. Grant’s insights help installers master the art of up-selling with confidence and credibility.

With 36+ years in the lighting industry, Jim Hardaway brings deep expertise across entertainment, seasonal, commercial, and architectural lighting. As COO of Novelty Lights, he leads strategic growth and operational excellence for one of the nation’s top Christmas lighting brands. Jim’s background includes executive leadership roles in product development, sales, and marketing—both domestically and internationally. Known for merging market intelligence with creative strategy, he specializes in building scalable sales systems, identifying high-value channels, and driving profitability across diverse lighting segments.