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Christmas Expo

Holiday Lighting & Decorating Conference

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Holiday Design Masterclass Workshops

Whether you want to transform your own home like a holiday pro or earn your professional certification and even build a thriving business, this proven framework equips you with the skills, strategy and confidence to succeed. You can choose from Days 1 and 2 which cover design and business principles, or day 3 which covers decorating a tree like a pro. Take all 3 days and save $$$!

  • Learn the Principles of Design and Become a Decorating Pro
  • Start an Interior Holiday Decorating Business
  • Make 6-Figures in Six Weeks
  • July 20-21, 2026: $650.00 | 9-5, includes lunch
  • July 22-, 2026: $150.00 | 9-5, includes lunch
  • Take all 3 days: $775.00 | Save $25!

Interior holiday design is a wide-open space and very lucrative. The workshops will show you how to build a solid revenue stream and give you the skill set to start or expand an existing business.

REGISTER for HOLIDAY DESIGN MASTERCLASSES

Premium Workshop icon 2-Day Holiday Design Masterclass, July 20-21, 2026, Dallas, TX

This comprehensive workshop is designed to transform the way you approach holiday decorating—whether you’re styling your own home or building a professional design business. You’ll begin by mastering the core principles of elevated holiday design, learning how to use scale, layering, and composition to create cohesive, high-end spaces without simply buying more décor. From there, you’ll develop hands-on skills in creating luxury-quality bows and ribbon applications, as well as designing elegant tablescapes that turn everyday gatherings into memorable experiences. You’ll also explore a refined, repeatable system for selecting holiday themes, colors, and materials so every design feels intentional, polished, and beautifully curated.

As your creative confidence grows, the workshop dives into the artistry behind standout holiday elements. You’ll learn how to craft lush garlands and wreaths, elevate DIY décor into professional-looking pieces, and create gift wrapping presentations that feel as special as the gifts themselves. Practical instruction on installation techniques ensures your work not only looks stunning but is executed with precision and professionalism. You’ll also gain valuable insight into sourcing—discovering where and how to purchase high-quality décor that sets your designs apart—as well as guidance on take-down and storage solutions to protect your work and streamline future seasons.

Beyond design, this workshop equips you with the tools to build and sustain a thriving holiday design business. You’ll learn how to launch and position your brand, implement simple software systems for efficient business management, and market your services to attract and book luxury clients. Specialized sessions cover working with large-scale venues like resorts and hotels, pricing your services confidently, and creating an elevated client experience that distinguishes you from the competition. Finally, you’ll explore strategies for turning seasonal success into year-round income, giving you a clear path to building a profitable, sustainable career as a professional holiday designer.


Premium Workshop icon Decorate a Tree Like a Holiday Pro & Scale to 6 Figures, July 22, 2026, Dallas, TX

Professional holiday designers don’t just decorate, they build a tree using structure, layering, and intentional placement. Master how to transform a standard Christmas tree into a professionally styled, luxury focal point using the same techniques trusted by high-end holiday designers resulting in a tree that looks full, cohesive, and expertly designed. 

You’ll learn:

  • Principles of Design
  • Lighting and Troubleshooting
  • Luxury Ribbon Techniques
  • Tree Toppers
  • Themes
  • Choosing The Correct Tree
  • Hands On Practice
  • Your 6 figure Business Blueprint
REGISTER for HOLIDAY DESIGN MASTERCLASSES

Who should attend:

  • Anyone interested in starting a holiday design business
  • Anyone interested in transforming their home like a holiday pro
  • Anyone looking to become an exclusive licensing partner
  • Established holiday lighting installers who wish to expand their business or network with other installers to share ideas and gain knowledge
  • Landscapers seeking an off-season business opportunity
  • Window washers looking for a way to generate income during the holiday season

Abou the Instructor

Heather Lundervold is the Founder and Owner of Christmas Design Institute, where she mentors, consults and certifies the next generation of professional holiday designers.  She also owns Elves to the Rescue ~ Professional Holiday Design & Installation—a premier luxury holiday decorating and installation firm, as well as PHAD – the Professional Association of Holiday Designers – that unitisand elevates designers through premier education, collaborative community, and exclusive industry partnerships.

Heather has built a reputation for delivering high-level, white-glove service, impeccably trained teams, and breathtaking seasonal transformations. Her installation company is a seven-figure enterprise serving over 100 clients each season and her work has been featured in national and regional publications including USA Today, ELLE Decor, Phoenix Home & Gardens, Channel 3, 12, 5, Taste of Home, and Arizona Foothills Magazine, along with numerous television and media appearances.

In addition, she travels nationally to teach workshops, speak at conferences, and design for high-profile clientele. Her portfolio includes luxury residences, commercial properties, resorts, retail spaces, and notable brands such as FOX Broadcasting Company, PayPal, Wigwam Resort, Discount Tire, and the Phoenix Suns. She primarily serves clients in Scottsdale and Phoenix, Arizona, as well as Los Angeles, Las Vegas, and Bend, Oregon.

Heather is passionate about elevating the holiday design industry and her expertise has established her as a trusted design professional. Whether you are a hobbyist refining your craft, an entrepreneur launching a business, or an established designer expanding into seasonal services, her mission is to equip you with the creative excellence and business mastery required to succeed.

REGISTER for HOLIDAY DESIGN MASTERCLASSES

 

 

 

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Christmas Expo Conference

Dallas, TX

Main Conference:
July 23-25, 2026

Pre-Show Workshops (LOR & xLights)
Start July 20

Location

Doubletree by Hilton Dallas near the Galleria
Dallas, TX


Premium Workshops

LOR Immersion
xLights Intensive

 

Vendor Hall

Public Vendor Hall Hours:
Thu: 12–5 | Fri: 9:30–5 | Sat: 9:30–4

• The Expo is open to the public
• To attend classes, you must purchase a Conference Pass
• Vendor Hall only is $15 pp/day
• Children under 12 admitted free to vendor hall. See full policy

Expo Location

The Christmas Expo Holiday Lighting & Decorating Conference moves to a new city each year. It is always held Thursday – Saturday over the 3rd weekend in July. See where we’ve been, as well as future dates

Policies

Cancellation Policy
Children at the Expo
Credentials & Access
General Policies
Proper Attire
Reporting
Schedule
Sales & Solicitations
Rights Reserved

No audio/videotaping or live feeds in the classrooms.

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Christmas Expo is owned and produced by:
ProShow, Inc.

PO Box 369
Monroeville, PA  15146

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